In this blog, The Passionate PA based in Poole, Debbie Frith, opens the door to her business to challenge your perception of what a freelance, executive-level PA can offer.
Month: December 2023
Skills Showcase: Strategic Support
In this Skills Showcase, Debbie Frith talks about her work with Investment and Life Assurance Group (ILAG) and her strategic planning role with the CEO.
Further blogs from The Passionate PA:
Getting to know Steph
Steph Taylor is a friendly and resourceful person with exceptional experience in people management. Grab a coffee and take a couple of moments to get to know her better.
Steph joined us in November 2021 after spending over two decades working for Sainsbury’s. Steph’s aim is to create a fulfilling business for herself using the array of skills and experience she has built up over the years. She understands business and the mindset it takes to achieve incredible things, despite all the challenges.
Getting to know Steph
Alarm goes off at:
I usually wake up at 7:00am naturally but my alarm is set for 7:15am just in case!
Start the day with:
I’ve recently started having a matcha latte to give me a morning boost, and having learned to make it properly I actually enjoy it! That’s followed by a mug of peppermint tea and the walk to school. The school run gives me the chance to get some fresh air and exercise so when I get home to my desk I feel energised and ready for the day.
Where do you do most of your work?
In my home office at the end of my garden. It’s just been completed and is a beautiful, dedicated and peaceful space filled with light and plants. It’s the perfect place to focus on the task in hand.
What sectors do your clients operate within?
My clients are really varied. I enjoy working with heart-centred and people-focused businesses including coaches, HR consultants and wellbeing professionals (to name just a few). With over 20 years of experience in retail and HR, I am used to fast-paced learning and delivery and thrive when I work with businesses where I can add value.
Best part of your work:
Partnering with clients to find bespoke solutions that make their businesses more simple and efficient, helping them to maximise their potential. I love seeing that “ahhh” moment when my clients are released from the pressure they’ve been feeling.
Worst part of your work:
Knowing when to stop, perfectionism, overthinking. When I am focused, in the flow and enjoying the work that I do, it’s hard to stop and leave it for another day. I love to make things just right for clients and I do tend to think about things….A LOT. As much as these are the worst parts, they also make me good at what I do so I can use them as my super powers as well!
Clients you add most value to:
The clients I add most value to are heart-centered entrepreneurs who care deeply about people and their values. I make an effort to embrace their company values and use them to inform my work. This allows us to connect on a deeper level and ensures my services align with what matters most to them. My goal is to support entrepreneurs who want to make a positive difference. By keeping people at the heart of what they do, and what I do, the magic happens.
After work you’ll be:
Before 7pm it is all about family time so it’s homework, family meals and, at the moment, building Lego. Once my small person is sleeping I will be relaxing on the sofa and planning our next family project or adventure.
Why a franchise with The Passionate PA and not go it alone?
With The Passionate PA, I get the best of both worlds – an established business model and the flexibility to manage my own clients, schedule, and priorities. This allows me to thrive as a business owner, parent, and family member. I can take advantage of Kate and the team’s expertise while maintaining autonomy over my workload in a way that enables work-life flow. I gain so much from this supportive team that empowers me to successfully run my business while never losing sight of my personal priorities and values.
What did you do before:
I worked for Sainsbury’s for 21 years, mostly in HR roles including store-based HR Management, HR Project Management and HR Change Management. My time at Sainsbury’s gave me the opportunity to partner with some exceptional business leaders across many disciplines; knowledge sharing, challenging and building an understanding of their motivation throughout. It has also given me a real passion for people and exceptional customer service.
Favourite drink:
Coke Zero. I don’t drink coffee, so it’s how I get my caffeine fix…As a parent of a 6-year-old boy I need all the help I can get!
Favourite location for a business meeting:
My new office! As well as anywhere that is light and airy with as much natural light as possible.
What are you reading?
At the moment, most of my reading is bedtime stories and school reading books. I do love all the books by Gavin Oattes though and plan to revisit some this year.
Your guilty pleasure:
Friday morning discos at home in the kitchen. It became a bit of a thing with my son in 2020 and it has carried on… we put a disco light on, turn the music up and have a good dance to some of our favourite songs, always starting with Friday by Riton x Nightcrawlers.
Favourite hobby/past time:
Does being outside count? I love being outside, especially with my family, enjoying our surroundings and making memories. So whether it is a walk, a day trip or a day at the beach that’s where I love to be.
Most inspirational/influential person in your career:
Alison Musselwhite. Alison has championed me throughout my career, coached me, encouraged me and sometimes just told me as it is. She guided me to take roles and projects that would give me the greatest opportunities to learn and grow as well as stretching me and pushing me outside of my comfort zone. Her approach to coaching, people management and development is inspirational and her ability to manage complex people issues is insightful. Alison’s generosity with her knowledge and experience has made such a difference to so many people and their careers including me.
Favourite animal and why:
I love all animals so it is hard to choose one favourite but I’d say giraffes because they are such beautiful and graceful creatures. They almost always appear calm and those big, beautiful lashes are just gorgeous! I was lucky enough to see some on a game reserve in South Africa – by lucky, I mean I planned and added a stop onto our Honeymoon just to see them – and it solidified their place as a firm favourite. I also love penguins, which was another stop I researched and planned so I could see them on the beach!
Greatest contact/supplier that deserves a plug:
Nathan Andrews of Okana Limited. What Nathan has and continues to achieve is inspirational. Nathan is exceptional in his field, constantly seeking new insights and professional development. He goes above and beyond to ensure that his work is of the highest standard. Not only all of that but he is an all round amazing person, generous with his time, care and enthusiasm.
Your business plan for the coming year:
Embed, Build and Grow – Embed the knowledge I have gained through my start up journey giving strong foundations for all future growth; Continue to build a strong local network to share insight, knowledge and experience; Grow my business by partnering with great clients demonstrating the exceptional value I can add.
You can find out more about Steph by clicking here! Or, give her a call – she does love a natter!
Further blogs from The Passionate PA: