Kate Chastey

Ambitious, Organised, Positive, Determined, Creative.

Kate has a wealth of business experience and is known for simply getting the job done. With a background in Advertising and Marketing, Kate is The Passionate PA that can help you think strategically about growth and the best way to sell your product or service to your market, whilst simultaneously helping you and your team be more organised, efficient, effective and profitable.

Contact Details:

Email: kate@thepassionatepa.co.uk
Mobile: 07787 123 122
Areas of Work: Based in Dorchester but works as far afield as Antigua!

In Detail:

Kate Chastey is the owner of the business and ‘chief’ Passionate PA. She’s in her early 30s, is happily married and lives in the picturesque village of Milton Abbas, North Dorset. Kate is the driving force behind the growth of The Passionate PA and, rather obviously, has more Passion than you can shake a stick at!

Kate started her working life in London doing work experience as a personal assistant for a TV celebrity and Interior Designer. She worked on tasks such as book launches, public appearances, office organisation, supplier management and even got to demonstrate her creative streak by hand painting china ready for a photo shoot. It was the experience that kicked off her passion for getting things done and working with entrepreneurial, inspirational people with very busy lives.

Whilst doing a degree at Bournemouth University in Advertising and Marketing Communications, Kate landed her first job before the final exams had even begun. In true Kate fashion – the only option was to embrace all the opportunities and just ‘crack on’ with being a part-time Account Exec and full-time student. At this full service advertising agency in Southampton, Kate spent two years specialising in recruitment advertising for both local businesses and national household names. The experience was priceless as this was also where her love for business blossomed. With small businesses everybody mucks in, and that is exactly what Kate did – from the mandatory tea duty to the high flying pitches to global brands, from getting the Director’s child to school to attending London award ceremonies – it was a job with a difference and a great time for learning.

At just 22 this very independent young lady decided she wanted to see Australia before making any firm roots so she packed her bags and off she flew – on her own, to the other side of the world, with no real plan and not a huge amount of money! She worked as an au pair in Queensland, a wine waitress in a ‘Mafia’ style Italian restaurant and a crew member on a cruise ship. To this day however, she’s quite proud that she managed to steer well clear of any fruit picking! Whilst in Australia Kate also did all the travelling anyone could possible do in a clapped out VW camper, with a German girl that became her best friend.

Upon her return to the UK, the reality of life hit – no money, no job and no home as her parents had just retired to a small holding in West Dorset. Kate spent time temping as a Store Fit Coordinator for Toys R Us which progressed into a role organising everything from floor plans to printed signage… very quickly she was right back to her ‘take charge and get things done’ workaholic self. After spending nearly a year travelling about the country putting new stores together for Toys R Us, Kate moved to one of the UK’s leading In-Store Promotions companies working on the Procter & Gamble account. With responsibility for everything from creative briefings, to print management, to pan European distribution of point of sale marketing materials, to the daily invoicing – making things happen was her job, on a massive scale.

However, as with all great things, there had to be an end. That end only came though when Kate met Sarah Howells, the founder of The Passionate PA, and to be honest, fell in love... In love with the personality behind the brand, the idea that there was a way she could work as hard (if not harder!) than she was already but have much more control over the financial and personal rewards. Joining The Passionate PA gave Kate the opportunity to bring together all of her experience and really make a difference to local Dorset business.

Kate became the second Passionate PA in July 2009 and was moving into what she thought would be the greatest time of her life – growing a business with one of the most determined, inspirational and wonderful people she’d ever met and filling her days with fun work making a difference to businesses across the county. Fate had other ideas though... Sarah was fighting cancer and at Christmas time was told it was terminal. Sarah made the incredibly hard decision to hand over her business to Kate and in doing so allow the brand and business to live on and flourish.

So, just one month after giving up her secure, sensible job Kate had inadvertently become the proud new sole owner of a business – it wasn’t quite "the plan", but it has turned out to be the best decision she ever made. 'Scary' really is an understatement but the business is now a resounding success with a catalogue of really great clients and work she loves.

The future is very bright for this business now: The Passionate PA business model is being franchised by Kate, allowing other ambitious, experienced, positive people to build their own lifestyle empire with really great clients and all the rewards and success that comes with that. A Passionate PA in every town is the plan... watch this space!


  • The Passionate PA is a fantastic resource for us at Dorset Business Angels - they manage our events. This involves everything from setting up the location, organisation with the hotel, online booking, invoicing, customer liaison and communication. Debbie has forensic attention to detail. She is... read more »

    Peter Eales,
    Dorset Business Angels

  • Debbie, from our first meeting, made the whole process run like clockwork, taking the pressure from me right from the start. She was able to provide a detailed list of what the project will encompass and a breakdown of the costs. I was updated along... read more »

    Allan Cruse FPFS Chartered MCSI,
    The Insurance Institute of Bournemouth (2016-17)

  • Just a quick note to let you know how thrilled we have been with the Passionate PA’s delivery of our “Sweet Sixteen” Poole office opening party. I have received incredibly complimentary feedback from my fellow Directors at Mploy. The high attention to detail and hard work on the day ensured... read more »

    Matt Swift,
    Mploy Staffing Solutions

  • Kate’s work is extremely reliable and of the highest standard. She can also calmly adapt her skills to specific industries where jargon or internal procedures might prove a barrier to other people. I have no hesitation in recommending her. read more »

    Martin Edwards,
    Julia’s House

  • Dominique assisted us on a project involving our company database. It was a pleasure to work with Dominique as she was always very timely and an excellent communicator. We always knew how progress was going and when the project would be complete. Thoroughly recommended and... read more »

    Lee Taylor, Marketing Manager,
    Coles Miller Solicitors

  • I have worked with Kate for the last two years while serving on the IoD Dorset committee. Kate has provided excellent support as Branch Administrator. Kate’s enthusiasm is infectious and I have been really impressed by the initiative that she has shown in carrying out... read more »

    Warren Munson,
    Inspire Accountancy and Chairman of IoD Dorset

  • Dominique has been brilliant for Kandy Solutions. She has taken on a wide variety of tasks with efficiency and enthusiasm. I have full confidence in her work whatever she does. A pleasure to work with she sets the benchmark for freelance PAs. read more »

    Andrew Mogford, Director,
    Kandy Solutions

  • Having known Sarah really well, I am delighted to now be a client of Debbie's. She asks me lots of probing questions - making me think about things in a different way. Debbie has taken on board my monthly newsletter and helped to brand all... read more »

    Helen Stacey,
    Aspire Jobs

Office: 03 3000 20 200 (local rate)

Dorset: 01202 802863 (local rate)

Email : hello@thepassionatepa.co.uk

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