Debbie Frith
Debbie B W Border

Experienced, Professional, Determined, Reliable, Positive.

Debbie has been running businesses for many years and has a wealth of experience in managing people, planning for growth and creating efficient operations. She has a passion for business and doing things exceptionally well, and loves nothing more than to roll up her sleeves and get stuck in to the cut and thrust of business. Debbie’s greatest skills lie in Administration, Organisation, Sales and Marketing, although throughout her career has been fortunate enough to experience nearly all elements of business. Debbie became our second franchisee in January 2016 and now works with a range of businesses across Dorset.

Contact Details:

Mobile: 07836 232 184
Areas of Work: Poole, Wimborne, Blandford, Sturminster Newton, Wareham and surrounds

Experience In Detail

At the tender age of 22, Debbie was running a pizza restaurant for a well-known high street chain. After studying for an HND in Hospitality Catering & Institutional Management in Bournemouth, she decided restaurants were her calling. Achieving financial success and raising standards in all areas (including staff retention and morale!), Debbie was quickly recognised by Head Office and recruited into a Training Officer position responsible for delivering training to restaurant teams across the whole of the UK. Flying about in her little red Ford Fiesta, Debbie’s role was to assist in the opening of new restaurants, training teams, auditing and delivering the companies mission vision and values. From there she was quickly promoted again to manage the whole training function for the company which was a brilliant experience in itself.  

Then, as now, Debbie found the Operations of the business far more interesting and rewarding so returned to ‘the coalface’ and become an Area Manager responsible for 12 restaurants across the South of England and a budget of £5million. From this, Debbie went on to spend a further 5 years in Whitbread, working for a similar high street restaurant chain with eventual responsibility for the development of a new Area Manager and 19 restaurants. 

In 2004 Debbie took the huge decision to join her husband in the family business, Shrinkwrap Machinery Co. Ltd. This was a totally new sector and working environment, with very unique business challenges that opened up a whole new world of learning for Debbie. Throughout the 12 years Debbie worked directly in the business, she was responsible for Sales & Marketing, Business Development, Operations, Human Resources, Health & Safety, Financial Planning & Cash Flow Management and even Import & Export Projects. It was a remarkable opportunity and one that helped hone skills and business understanding even further.

Now, in 2016, with her little daughter growing up fast, Debbie is excited by the prospect of creating her own lifestyle business in her beloved Dorset. Being a Passionate PA will enable her to continue to support Shrinkwrap in the areas they need her, spend more quality time with family and embark on some very exciting relationships with entrepreneurs and business owners across Dorset who feel they can really benefit from her experience.

Praise For Debbie...

"Debbie, from our first meeting, made the whole process run like clockwork, taking the pressure from me right from the start. She was able to provide a detailed list of what the project will encompass and a breakdown of the costs. I was updated along the way with a detailed progress report. It was a real pleasure to work with Debbie and her team. The whole event was a great success and this was down to her fantastic communication and organisational skill. I would recommend Debbie to other Local Insurance Institutes or any company looking for exceptional event management services." Allan Cruse FPFS Chartered MCSI, President of THE INSURANCE INSTITUTE OF BOURNEMOUTH (2016-17)


"Debbie has made a stunning contribution to our team during her time with us. Debbie is able to hit the ground running and has been able to sort out some long standing issues quickly and efficiently. Her marketing capabilities are particularly strong and has been able to redesign our orgnisational communications very rapidly... where larger marketing agencies had failed! I can't recommend Debbie highly enough, she is an absolute star!" SOLUTIONS IN E HEALTH


"I’ve worked with Debbie at Shrinkwrap; as well as all the things you would expect a PA to do Debbie has a knack of asking the right questions to get the management team to focus on the real issues in running their business." Bill Law, Partner at PKF FRANCISCLARK With PRINCECROFTWILLIS


"Thank you Debbie for amazing service and results. We had a large project that needed to be completed very swiftly to make us look good in front of our client. Debbie delivered an large piece of complex transcription on time and in budget. We are very grateful for your help and will be calling on you again in the near future to help us with our workload." James Chetwode at Compass Video Ltd


“Having had Sarah Howells work for me as a PA at Smart Recruitment and supporting her through setting up The Passionate PA - I am delighted to now be a client of theirs.  I met with Kate and Debbie (who had just been recruited as a franchisee) to help me with some sales activity for my business. We had an initial meeting where I outlined what my needs and concerns were and they asked me lots of probing questions making me think about things in a different way. Debbie initially did a month of telesales activity for me following up with emails where needed. Since then, Debbie has taken on board my monthly newsletter too. She has helped to brand all of my marketing materials and set it all up for me relieving me of a lot of headaches! I couldn’t be happier to recommend Debbie and The Passionate PA.” Helen Stacey, Owner of ASPIRE JOBS


  • Debbie, from our first meeting, made the whole process run like clockwork, taking the pressure from me right from the start. She was able to provide a detailed list of what the project will encompass and a breakdown of the costs. I was updated along... read more »

    Allan Cruse FPFS Chartered MCSI,
    The Insurance Institute of Bournemouth (2016-17)

  • Kate’s work is extremely reliable and of the highest standard. She can also calmly adapt her skills to specific industries where jargon or internal procedures might prove a barrier to other people. I have no hesitation in recommending her. read more »

    Martin Edwards,
    Julia’s House

  • The Passionate PA is a fantastic resource for us at Dorset Business Angels - they manage our events. This involves everything from setting up the location, organisation with the hotel, online booking, invoicing, customer liaison and communication. Debbie has forensic attention to detail. She is... read more »

    Peter Eales,
    Dorset Business Angels

  • I have worked with Kate for the last two years while serving on the IoD Dorset committee. Kate has provided excellent support as Branch Administrator. Kate’s enthusiasm is infectious and I have been really impressed by the initiative that she has shown in carrying out... read more »

    Warren Munson,
    Inspire Accountancy and Chairman of IoD Dorset

  • Dominique assisted us on a project involving our company database. It was a pleasure to work with Dominique as she was always very timely and an excellent communicator. We always knew how progress was going and when the project would be complete. Thoroughly recommended and... read more »

    Lee Taylor, Marketing Manager,
    Coles Miller Solicitors

  • Dominique has been brilliant for Kandy Solutions. She has taken on a wide variety of tasks with efficiency and enthusiasm. I have full confidence in her work whatever she does. A pleasure to work with she sets the benchmark for freelance PAs. read more »

    Andrew Mogford, Director,
    Kandy Solutions

  • Having known Sarah really well, I am delighted to now be a client of Debbie's. She asks me lots of probing questions - making me think about things in a different way. Debbie has taken on board my monthly newsletter and helped to brand all... read more »

    Helen Stacey,
    Aspire Jobs

  • Just a quick note to let you know how thrilled we have been with the Passionate PA’s delivery of our “Sweet Sixteen” Poole office opening party. I have received incredibly complimentary feedback from my fellow Directors at Mploy. The high attention to detail and hard work on the day ensured... read more »

    Matt Swift,
    Mploy Staffing Solutions

Office: 03 3000 20 200 (local rate)

Dorset: 01202 802863 (local rate)

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