The Passionate PA is a group of savvy, skilled and intuitive individuals that work in partnership with entrepreneurs, business owners and thought leaders to create momentum and results.

A Passionate PA is an asset to any business, large or small, because of our unwavering motivation, striking efficiency and the value we place on people-focused relationships. Technology supports every aspect of our work but it is personality, understanding and knowledge that really lead us to be trusted time and time again. 

Each Passionate PA offers first class freelance, executive personal assistance to clients within their own franchise territory, with the amazing support, encouragement and experience of the other Passionate PAs just a phone call away! Individually, and as a team, our aim is to relieve stress and anxiety for our clients and provide key skills and best-practice. We take the time to understand your goals and ethos and work accordingly to ‘make things happen’. The support we provide enables you to fully focus on other aspects of your business or work/life balance.

We offer help and expertise in six key areas;

Here at The Passionate PA we do not have “working hours” and never increase our price just because it’s past 5pm. We’re not to be confused with a virtual assistant service – we can play the part of the ‘real’ PA in your office or work remotely after taking a full brief face to face. We will work however you feel best suits you and we pride ourselves on building and maintaining strong relationships with our clients. To do this, we feel we need to meet you, spend time with you, understand your surroundings and, pardon the phrase, get inside your head!

If you need us in your office or home, we’ll be there. If you need us at the end of the phone that’s perfectly fine too. And equally, if you need to escape the madness of your own office, you can come and spend time in ours.  

People often wonder how we can take care of everything on their ‘to do’ list. Well, aside from being utterly fabulous at simply getting things done, we have a shed load of contacts. Imagine having a business where being nosey is your job… well it’s ours, and we love it. Local and national experts in all sorts of trades and professions are on speed dial, so if we can’t tackle something with confidence, we’re sure to know someone who can.

Learn more about the team by clicking on the names to the side.

However, we love to talk, so just give us a call if you want to know more about us.


  • The Passionate PA is a fantastic resource for us at Dorset Business Angels - they manage our events. This involves everything from setting up the location, organisation with the hotel, online booking, invoicing, customer liaison and communication. Debbie has forensic attention to detail. She is... read more »

    Peter Eales,
    Dorset Business Angels

  • Just a quick note to let you know how thrilled we have been with the Passionate PA’s delivery of our “Sweet Sixteen” Poole office opening party. I have received incredibly complimentary feedback from my fellow Directors at Mploy. The high attention to detail and hard work on the day ensured... read more »

    Matt Swift,
    Mploy Staffing Solutions

  • I have worked with Kate for the last two years while serving on the IoD Dorset committee. Kate has provided excellent support as Branch Administrator. Kate’s enthusiasm is infectious and I have been really impressed by the initiative that she has shown in carrying out... read more »

    Warren Munson,
    Inspire Accountancy and Chairman of IoD Dorset

  • Debbie, from our first meeting, made the whole process run like clockwork, taking the pressure from me right from the start. She was able to provide a detailed list of what the project will encompass and a breakdown of the costs. I was updated along... read more »

    Allan Cruse FPFS Chartered MCSI,
    The Insurance Institute of Bournemouth (2016-17)

  • Kate’s work is extremely reliable and of the highest standard. She can also calmly adapt her skills to specific industries where jargon or internal procedures might prove a barrier to other people. I have no hesitation in recommending her. read more »

    Martin Edwards,
    Julia’s House

  • Dominique has been brilliant for Kandy Solutions. She has taken on a wide variety of tasks with efficiency and enthusiasm. I have full confidence in her work whatever she does. A pleasure to work with she sets the benchmark for freelance PAs. read more »

    Andrew Mogford, Director,
    Kandy Solutions

  • Dominique assisted us on a project involving our company database. It was a pleasure to work with Dominique as she was always very timely and an excellent communicator. We always knew how progress was going and when the project would be complete. Thoroughly recommended and... read more »

    Lee Taylor, Marketing Manager,
    Coles Miller Solicitors

  • Having known Sarah really well, I am delighted to now be a client of Debbie's. She asks me lots of probing questions - making me think about things in a different way. Debbie has taken on board my monthly newsletter and helped to brand all... read more »

    Helen Stacey,
    Aspire Jobs

Office: 03 3000 20 200 (local rate)

Dorset: 01202 802863 (local rate)

Email : hello@thepassionatepa.co.uk

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